WHY Steph?

When new teams dream big and leagues are born, and when brands supporting sports teams, leagues, and athletes want to shine—or stay out of the headlines—Steph is their first call.

Steph is a trusted strategic advisor to global brands, blue-chip events, athletes, teams, leagues, and senior leadership, known for shaping narrative, managing sensitive moments, and building the kind of lasting momentum most comms teams only dream of.

With a proven track record of launching startup sports leagues and teams across the US, Australia, and Europe, Steph has carved out a rare niche: establishing new sports entities or refreshing those in need of reinvention with long-term vision, global credibility, and cultural firepower.

Across her 25+ year career, she's partnered with founders, front offices, athletes, and C-suite leaders to build it right from day one. Her expertise includes communications strategy, key messaging, crisis management, athlete brand development, and serving as an embedded extension of executive teams—always delivering calm clarity and creative precision.

What sets her apart is not only her experience but her access: a global collective of communications and marketing experts ready to activate when and where needed—and a sixth sense for what it takes to not just break through, but stick around.

Her resume backs it up. As the first hire at Angel City Football Club, she helped build the team into a $280 million cultural force and the most valuable women’s sports franchise in the world. She also led communications for the global launch of World Sevens Football, a new 7v7 format that brought together elite football talent, viral content, and fan-first entertainment in a whole new arena. She launched the XFL as Head of Communications and Media Relations, generating over 3.2 billion earned media impressions and embedding the league in the national conversation before the pandemic halted play.

Steph has led PR for global agencies including Wasserman, MKTG, and Momentum Worldwide, shaped earned media for Olympic legends and elite athletes and brands including American Express and Microsoft, and run campaigns for teams, leagues, and events across three continents.

From boardrooms and broadcast trucks to locker rooms and media scrums, she builds with integrity, purpose, and impact.

If you're launching the next big thing in sport—or sharpening the strategy of something already in play—Steph will help you build it, brand it, and bring it to life.